Indovinate qual è l’agenzia?
The Water Slide ad was developed at BBH London by creative director Pete Bradly and creatives Gary McCreadie and Wesley Hawes, agency producer Nerine Soper.
Filming was shot in Rio de Janeiro by director Peter Thwaites via Gorgeous with director of photography Marcel Durst and producer Anna Hashmi, production designer Tule Peak.
The ad features the 1976 single ‘Let Your Love Flow’ by the Bellamy Brothers.
Questo è il making of. Enjoy
Il grand prix della categoria stampa Meritatissimo: grande idea, grandissimo insight, giusto contenuto di provocazione e innovazione.
Una campagna perfetta. Si è scoperto che la campagna è sostanzialmente identica a una vecchia campagna per nickelodeon. Peccato. L’Italia quest’anno ha preso due leoni d’argento con la bellissima campagna per Voltaren (anche se è stata iscritta sotto le insegne della Svizzera) e con Koleston
rispettivamente di Saatchi & Saatchi e Leo Burnett.
Hugh MacLeodMacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself. If you’ve ever felt the draw to do something creative but just haven’t been able to pull it together, you’ll love this manifesto.
About the author: Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website,http://gapingvoid.com, is widely read in the blogosphere.
(anche se è stata iscritta sotto le insegne della Svizzera) e con Koleston
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