Bogusky, a band apart

Alex Bogusky create lots of terrific BurgerKing’s  campaigns. This one is a masterpiece.

But Bogusky is an evil genius, and during the holydays wrote a book: “the 9inch diet”.

The 9-Inch Diet is the healthy eating plan America has been waiting for. Far from the fad diets that momentarily populate bestseller shelves, this book promotes a lifestyle that’s simple to understand and easy to stick to. Considering that, on average, we’re now consuming more than 300 excess calories per day, switching to a smaller plate can make a big difference. It’s hard to dispute the facts: by using a 9-inch plate at every meal, we can decrease our caloric intake by 30 to 35 percent! Written by Alex Bogusky with Chuck Porter, The 9-Inch Diet tackles new diet book territory—at one turn focusing on the psychology of why we eat the way we do, while at another providing detailed instructions on how to make plate stepping stones for your garden. Full of pop culture references and expert advice, it’s the first diet book that’s as comfortable on the coffee table as it is on the kitchen table. Bogusky and Porter run what is arguably the most creative advertising agency in the country, if not the world. With years of experience manipulating the masses, two of the best tricksters in the industry explain how you as a consumer are being duped, and how you are actually a part of the conspiracy to make you fat. But more importantly, they teach you how to break the cycle. 

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