agency: Leo Burnett Milan
creative: Andrea Rosagni, Milos Obradovic
creative directors: Sergio Rodriguez, Enrico Dorizza
awards: gold splash Sales award
Dopo Whopper freakout, Bogusky non si culla sugli allori.
Ecco Whopper Virgins.
L’idea: il Whopper è meglio del BigMac. Punto e basta.
E lui lo dimostra. Per Bogusky, nessuno può essere più credibile di chi non ha mai assaggiato un hamburger. Bisogna chiedere ai Whopper Virgins, in un test secco (condotto da agenzia di ricerche indipendente) sulla bontà. Un morso al Whopper e uno al Big Mac.
Dove trovare i Whopper Virgins? In Transilvania, in Groenlandia e in Tailandia.
Guardate qua.
L'operazione, molto controversa, presta il fianco ad una valangata di polemiche e considerazioni. Qui,Qui,Qui.
Ma dite la verità, non è geniale?
When i started working in advertising i thought that ideas where the driving force of industry. Silly me. Of course i later figured out that i was all about numbers.
But i have to say, that for the last couples of years. I’ve realized that it’s not about numbers anymore. Numbers evolved into something else. Something worse.
The real driving force of industry is FEAR.
Fear is the real client these days. What a shame.
Clients deal with too much pressure. Almost to the point where they can’t think for themselves- it’s like something else controls their heaads. That’s why ads are becoming more mediocre at a time when media is blossoming.
So there’s more mediocrity around us.
But i have to say, i’ve been pretty lucky with a few of the clients i’ve worked with lately. I would go even further and say thanks to them.
For leaving fear outside the meeting room.
For avoiding safety (there is no safety).
And for thinking with thei hearts ( at least for a brief moment – that takes some guts).
Because it’s about winning people’s hearts, not their heads.
That’s where healthy brands live, in the audience’s hearts.
Agencies and clients need to work hard to create bubbles where ideas can be fertile. Where brands can drean- even for a bit. In those sporadic moments i remind myself where the real force of the industry lies.
(vecchio spot Nike del primo gennaio 2000 -millenium bug- W+K + Spike Jonze)
Client: Lucchetti
Agency: Madre
Creative Director: Madre
Copywriter: Madre
Art Director: Madre
Production Company: PepperMelon
Executive Producer: Fernando Sarmiento
Director: Tomas García,
Madre
Art Direction: Juan Molinet
Senior Animator: Martin Dasnoy
Animator: Leandro Feuz,
Ignacio Godoy,
Diego Collell
3D Modeling: Ignacio Godoy,
Guillermo Kelly,
Diego Rozek
Indovinate qual è l’agenzia?
The Water Slide ad was developed at BBH London by creative director Pete Bradly and creatives Gary McCreadie and Wesley Hawes, agency producer Nerine Soper.
Filming was shot in Rio de Janeiro by director Peter Thwaites via Gorgeous with director of photography Marcel Durst and producer Anna Hashmi, production designer Tule Peak.
The ad features the 1976 single ‘Let Your Love Flow’ by the Bellamy Brothers.
Questo è il making of. Enjoy
Il primo è della DDB Barcellona (capolavoro assoluto). Il secondo è uno spot pro bono per Barnardos (yellow pencil al D&ad), lo firma il direttore creativo della BBH Londra, Nick Gill, una delle migliori penne del pianeta.
Senz’ altro il film più bello uscito quest’anno nel nostro paese.
Mi racconta una storia bellissima, mi commuove, mi dice quello che mi deve dire.
Complimenti alla 1861 United e ai creativi Federico Ghiso e Giorcio Cignoni.
Ciao Advertiti,
We would like to inform you about the new Pan-European campaign ‘Here I am’ by Nike Women.
NikeWomen ‘Here I Am’ campaign celebrates emotional strength of girls who play sports
Nike is celebrating female athletes with a new Pan-European campaign entitled “Here I am”, with 5 animated films starring Maria Sharapova, Simona La Mantia, Nicola Spirig, Nicola Sanders and Delphine Delsalle.In this ‘Here I am’ campaign, Nike strives to inspire a new generation of women to experience the impact of sports on life. To do so Nike is launching a series of animated films featuring five young female European athletes. Each film shows the unique athlete’s journey towards mental strength gained through sports.
In the five animated films Nike shares the stories of famous Russian tennis player Maria Sharapova whose critics have unwittingly fueled her success, Italian triple jumper Simona La Mantia who found her strength in what she thought was her greatest weakness, Swiss triathlete Nicola Spirig who thrives in apocalyptic weather conditions, 400M sprinter from the UK Nicola Sanders whose animated body parts show us the age-old struggle between mind and body and French Judoka Delphine Delsalle who defeats a multitude of disapproving opponents yet retains her femininity.
W+K Amsterdam (http://www.wk.com) teamed up with production companies Paranoid and Stink Digital to create the five animated films. MindShare is the media agency. SocialMedia8 (http://www.socialmedia8.com) is responsible for the viral seeding. Tracking the reach of the viral commercials is done with ViralTracker.com (http://www.viraltracker.com)
View all spots on http://www.youtube.com/user/nikehereiamit (subtitled in Italian)
Or embed all 5 Nike ‘Here I Am’ spots in one YouTube player:
Visuals can be found at http://www.flickr.com/photos/nikehereiam
